Results

We've had many successes and here are some of the most famous:

No 7 Protect and Perfect

  • Identified the trend in anti-aging skincare growing from late 1990's
  • Scoped the possible product solutions from laboratories around the world
  • Developed the consumer insight that scientific proof was lacking in the market
  • Selected hero products to focus consumer advertising and PR
  • Encouraged Boots' scientists to arrange ground-breaking academic analysis
  • Featured on BBC's Horizon programme
  • No 7 Protect and Perfect became the fastest selling product in Boots' history

Boots Centre for Innovation

  • Identified the need to bring innovative products in from external sources
  • Identified insight that entrepreneurs worried about bringing their ideas to big retailers
  • Scoped possible solutions to bring new ideas together to benefit both
  • Bench-marked best practice of industry leaders
  • Created the unique Boots Centre for Innovation company structure
  • Secured support of the Welsh Assembly Government and the Institute of Life Science at Swansea University
  • Resulted in a stream of innovative Boots brands 
    • www.bootsinnovation.com

Castlemaine XXXX

  • Identified the gap for a better-tasting Australian lager in the UK beer market
  • Understood the consumer insight that off-hand humour attracts attention
  • Won support to invest in better quality product to outperform competitors
  • Won IPA Effectiveness Award for the brand launch
  • Became a top five UK lager brand in less than 5 years