A common problem for both retailers and brand owners. SKU numbers rise and just have to be culled from time to time, in a clearly targeted exercise.
It's all very well talking about the 80:20 rule, but, under pressure, no business wants to lose customers because they haven't got the particular item being sought.
1. maintain a 'one in, one out' policy with npd
2. have a cull of SKUs every 12 months
3. maintain a clear quantified focus on low selling SKUs and demonstrate how little business they account for, as part of regular internal reporting