What did I learn talking with Russian retailers?
Dramatic change in the last 20 years, in terms of the customer offer, but a real opportunity to go further and add value through differentiated products.
Not at all easy, because few retailers have the critical mass that gives the scale for product development that we are used to in Western Europe, but I think the prizes will be there for the bold who make a start to experiment with innovation, provided they plan systematically, base those plans on customer insights and learn fast.
Many thanks to BBCG for great organisation and for arranging for me to see my name in Russian script, for the first time.
Dramatic change in the last 20 years, in terms of the customer offer, but a real opportunity to go further and add value through differentiated products.
Not at all easy, because few retailers have the critical mass that gives the scale for product development that we are used to in Western Europe, but I think the prizes will be there for the bold who make a start to experiment with innovation, provided they plan systematically, base those plans on customer insights and learn fast.
Many thanks to BBCG for great organisation and for arranging for me to see my name in Russian script, for the first time.
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