According to a piece from Tony Piggott, JWT has surveyed consumer markets in the US, Europe, Asia, Latin America and the Middle East. Across the world the picture is consistent. The vast majority of people, in fact, well over 80% of consumers from Shanghai to London, New Delhi to New York feel strongly that companies and brands must actively lead social change.
In emerging economies, optimism about the future and a positive attitude to brands and consumerism stands in stark contrast to the suspicion and lack of trust that is widespread in the west.
What this means is that, consumers will reward brands that use their consumers' point of view about what the brand stands for, to work out what their Corporate Responsibility focus will be.
In emerging economies, optimism about the future and a positive attitude to brands and consumerism stands in stark contrast to the suspicion and lack of trust that is widespread in the west.
What this means is that, consumers will reward brands that use their consumers' point of view about what the brand stands for, to work out what their Corporate Responsibility focus will be.
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