From the abstract:
We analysed 18 initiatives analysed and show that the vast majority were not well planned nor were they strategically coherent. Secondly, most of these specific initiatives relied solely on providing information to consumers and thus deployed a rather narrow range of consumer behaviour change mechanisms. The research concludes that leaders of retail businesses and policy makers could improve their approach by ensuring processes, actions and measurements are comprehensive and integrated, in order to increase the materiality and impact in reducing consumer emissions in use. Furthermore, retailers could benefit from exploring different models of behaviour change in order to access a wider set of tools for change.