Pleased to have had a paper published about UK's large retailers and their initiatives since 2007 to reduce carbon emissions in use, see here:
http://www.sciencedirect.com/science/article/pii/S0959652615011609
From the abstract:
We analysed 18 initiatives analysed and show that the vast majority were not well planned nor were they strategically coherent. Secondly, most of these specific initiatives relied solely on providing information to consumers and thus deployed a rather narrow range of consumer behaviour change mechanisms. The research concludes that leaders of retail businesses and policy makers could improve their approach by ensuring processes, actions and measurements are comprehensive and integrated, in order to increase the materiality and impact in reducing consumer emissions in use. Furthermore, retailers could benefit from exploring different models of behaviour change in order to access a wider set of tools for change.
http://www.sciencedirect.com/science/article/pii/S0959652615011609
From the abstract:
We analysed 18 initiatives analysed and show that the vast majority were not well planned nor were they strategically coherent. Secondly, most of these specific initiatives relied solely on providing information to consumers and thus deployed a rather narrow range of consumer behaviour change mechanisms. The research concludes that leaders of retail businesses and policy makers could improve their approach by ensuring processes, actions and measurements are comprehensive and integrated, in order to increase the materiality and impact in reducing consumer emissions in use. Furthermore, retailers could benefit from exploring different models of behaviour change in order to access a wider set of tools for change.
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