Many voluntary business initiatives have been taken in Western Europe since 1997 to persuade consumers to reduce their carbon emissions, as well as saving money for consumers, but these initiatives have had limited success.
This is even more important in order to meet EU policy targets to reduce greenhouse gas emissions by 20% by 2020 from a 1990 base. Given that future emission reduction targets are likely to be even stronger, following the 2015 international Paris Agreement on mitigating climate change, it is important for businesses to better understand what has worked and what might work better to influence their customers’ actions in more environmentally friendly directions.
Recent research in one area of consumption has given some pointers for how businesses might learn from others' experiences so far. We're now working on the publication strategy!
This is even more important in order to meet EU policy targets to reduce greenhouse gas emissions by 20% by 2020 from a 1990 base. Given that future emission reduction targets are likely to be even stronger, following the 2015 international Paris Agreement on mitigating climate change, it is important for businesses to better understand what has worked and what might work better to influence their customers’ actions in more environmentally friendly directions.
Recent research in one area of consumption has given some pointers for how businesses might learn from others' experiences so far. We're now working on the publication strategy!
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